INDUSTRIAL REAL ESTATE · HIGH-TICKET SALES CASE STUDY
Turning Digital Interest Into an EGP 13M Industrial Property Sale
Five weeks industrial real estate campaign combining authentic on-site content, precise B2B targeting and hands-on lead management to connect a serious buyer with the property owner and complete a high-value sale.
Campaign Overview
A high-ticket industrial property campaign built around authentic property presentation, focused B2B targeting and direct buyer qualification.
Client
Industrial Property Owner
Duration
5 Weeks
Platform
Meta Ads
Primary Goal
Find and Qualify Serious Buyers
DOCUMENTED CAMPAIGN OUTCOME
855 ThruPlays · 119 Messaging Conversations · 11.30 EGP Per Conversation · 13 M EGP Completed Sale
THE CAMPAIGN STORY
Selling a High-Value Property to a Narrow B2B Market
The Strategic Insight
The strategy combined awareness with direct-response advertising. Authentic on-site video introduced the property to a focused business audience, while messaging campaigns captured serious interest and moved qualified prospects toward direct negotiation.
The Context
The property was a 1,800 m² industrial facility in Amreya, positioned for businesses requiring an operational industrial space. With three-phase 150-amp electricity, an industrial safety system and immediate operating readiness, the opportunity had strong commercial value but appealed to a highly specific buyer profile.
The Challenge
Unlike residential real estate, an industrial property has a smaller audience, a higher purchase value and a longer decision process. The challenge was to reach genuine investors and business owners, communicate the property's operational value clearly and filter serious decision-makers from general inquiries.
MY ROLE & EXECUTION
Managing the Journey From Property Content to Closing
I managed the project across content production, paid media and the sales journey—from presenting the industrial property digitally to qualifying inquiries, connecting the right buyer with the owner and following the transaction through completion.
01
Authentic Property Content
Planned the content and coordinated on-site photography and video production with the photographer, using real property footage without AI-generated visuals.
02
B2B Targeting & Lead Generation
Built the Meta Ads campaign around investors, manufacturers, factory owners, logistics companies and business decision-makers.
03
Qualification & Closing
Managed inquiries, CRM, calls and buyer qualification, then supported negotiation and followed the transaction through to the completed sale.
DOCUMENTED RESULTS
From Digital Reach
to a Completed EGP 13M Sale
Performance data showed a clear funnel from video awareness to direct buyer inquiries, generating 855 ThruPlays and 119 messaging conversations across the campaign.
119
Messaging Conversations
Direct inquiries generated through Meta Ads
11.30 EGP
Cost per Conversation
Documented messaging acquisition cost
13M EGP
Completed Property Sale
Campaign-generated lead progressed to transaction
Industrial Sales Campaign Performance
This Meta sales campaign generated 119 messaging conversations at EGP 11.30 per result, with approximately EGP 1.34K in ad spend, helping attract qualified buyer interest for the industrial property.
Industrial Awareness Campaign Performance
This awareness campaign generated 855 ThruPlays with approximately EGP 77.99 in spend, helping increase visibility for the industrial property and support broader market awareness.
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