AUTOMOTIVE LEAD GENERATION · META ADS
From Creative Production
to 182 Qualified
Mercedes C180 Buyer Calls
An end-to-end automotive campaign for Mercedes C180 2017, combining vehicle content production, video editing and Meta advertising optimization to generate qualified buyer inquiries — achieving 182 direct calls at an optimized cost per result.
Campaign Overview
A focused automotive campaign project combining original vehicle content production, video editing, direct-response advertising and performance optimization to generate qualified buyer inquiries.
Client
Mercedes C180 2017 Campaign
Duration
3 Weeks
Platform
Meta Ads
My Role
Photography, Video Production, Content Strategy & Paid Media
DOCUMENTED CAMPAIGN OUTCOME
182 Direct Calls · EGP 17.79 Cost Per Call
THE CAMPAIGN STORY
Turning Automotive Content Into Direct Buyer Conversations
The Context
The Mercedes C180 2017 needed more than a traditional vehicle listing. The campaign required original visual content that could present the car professionally, capture buyer attention and turn social media interest into direct inquiries.
The Challenge
Creating Buyer Intent Through Content and Paid Media The challenge was to build the campaign from the ground up — producing the vehicle content, shaping the marketing message and finding the advertising setup capable of generating direct buyer response at an efficient cost.Rather than relying on views or engagement alone, the campaign was focused on a measurable business action: direct phone calls from interested prospects.
MY ROLE & EXECUTION
From Vehicle Content to Direct Buyer Inquiries
I handled the campaign across the full creative and paid-media process — from producing the original vehicle content to launching, testing and optimizing the Meta Ads campaigns.
01
Vehicle Photography
Captured original visual content of the Mercedes C180, focusing on the vehicle's exterior, interior and key details to create a stronger and more credible presentation for potential buyers.
02
Video Production
Produced a vertical automotive video designed for mobile viewing, presenting the vehicle professionally and supporting direct-response Meta placements.
03
Meta Ads Execution
Built and tested different Meta Ads campaign setups, monitored actual call-generation performance and optimized toward the campaign producing the strongest direct-response results.
DOCUMENTED RESULTS
Campaign Performance at a Glance
The documented results below combine two Meta sales campaigns delivered for the same Mercedes E200 during the three-week project.
182
Direct Calls
Generated through the strongest Mercedes C180 campaign.
3.24K EGP
Documented Ad Spend
Recorded spend on the winning call-generation campaign.
17.79 EGP
Confirmed Vehicle Sale
Achieved on the best-performing campaign setup.
Mercedes C180 Calls Campaign
182 direct calls generated at EGP 17.79 per result, with approximately EGP 3.24K in documented spend.
C180 Test Campaign
4 direct calls generated at EGP 79.74 per result, with approximately EGP 318.95 in documented spend.
READY TO SCALE?
Let’s Turn Your Next Campaign Into Measurable Results
If you’re looking to create high-performing automotive campaigns, combine creative production with performance advertising and turn buyer attention into measurable business results, let’s discuss your next project.
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