AUTOMOTIVE LEAD GENERATION · META ADS
An end-to-end automotive campaign for Farag El Dayash Car Showroom, combining vehicle photography, video production and Meta advertising to attract qualified, purchase-ready buyers generating 287 direct calls and a confirmed Mercedes E200 sale.
A focused three-week automotive campaign project combining original content production, direct-response advertising and sales-focused lead generation.
Client
Farag El Dayash
Car Showroom
Duration
3 Weeks
Platform
Meta Ads
My Role
Photography, Video Production & Paid Media
DOCUMENTED CAMPAIGN OUTCOME
THE CAMPAIGN STORY
Farag El Dayash Car Showroom needed focused promotional content and direct-response advertising for two different Mercedes E200 vehicles. The objective was to present each vehicle professionally, generate direct buyer inquiries and support the showroom’s sales process within a three-week campaign period.
Automotive campaigns must do more than attract views. The content needed to communicate the vehicle’s condition and value clearly, encourage serious prospects to make direct contact and give the showroom practical opportunities that could progress into real sales conversations.
MY ROLE & EXECUTION
I handled the campaign’s core production and advertising workflow—from capturing the vehicles and producing the creative to launching the Meta campaigns that generated direct calls and messaging conversations.
01
Photographed the two Mercedes E200 vehicles to present their exterior, interior and key visual details clearly for the campaign creative.
02
Produced a vertical automotive video designed for mobile viewing, presenting the vehicle professionally and supporting direct-response Meta placements.
03
Created and managed two Meta sales campaigns for the same Mercedes E200, generating 287 direct calls and the confirmed buyer who completed the vehicle
DOCUMENTED RESULTS
The documented results below combine two Meta sales campaigns delivered for the same Mercedes E200 during the three-week project.
Direct Calls
257 + 30 Calls Across Two Campaigns
Documented Ad Spend
Across Two Campaigns
Confirmed Vehicle Sale
Campaign Contributed to the Sale
257 direct calls generated at EGP 15.98 per result, with approximately EGP 4.11K in documented spend.
30 direct calls generated at EGP 45.78 per result, with approximately EGP 1.37K in documented spend.
READY TO GROW?
If you’re looking to generate qualified automotive leads, improve campaign performance and turn buyer interest into real sales conversations, let’s discuss your next campaign.
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